Privacy Policy
1. IntroductionThis Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or purchase our products. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you agree to the practices described in this Privacy Policy.
2. Information We CollectWe may collect the following types of personal data:

• Identity and contact details: name, email address, phone number, billing and delivery address.
• Transaction details: payment information (processed securely through third-party providers), purchase history.
• Technical data: IP address, browser type, device information, and cookies.
• Communication data: messages or inquiries you send to us via email or contact forms.

3. How We Use Your InformationWe process your personal data for the following purposes:

• To process and deliver your orders.
• To communicate with you regarding your order, returns, or customer service requests.
• To improve our website, services, and product offerings.
• To comply with legal and regulatory obligations.
• (With your consent) to send you marketing emails and promotions.

4. Legal Basis for ProcessingWe process your data on the following legal grounds:

• Contractual necessity: to fulfil your order.
• Legal obligation: to comply with tax, accounting, or regulatory requirements.
• Legitimate interests: to improve our services and prevent fraud.
• Consent: for marketing communications (you may withdraw consent at any time).

5. Sharing Your InformationWe will never sell your personal data. We may share your data only with:

• Payment processors and delivery partners.
• IT service providers (e.g., website hosting).
• Regulatory authorities where required by law.

All third parties are required to handle your data securely and in accordance with the law.
6. Data RetentionWe keep your personal data only for as long as necessary to fulfil the purposes outlined in this Policy, including for legal, accounting, or reporting requirements.
7. Your RightsUnder UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (“right to be forgotten”).
• Restrict or object to the processing of your data.
• Request transfer of your data to another provider (data portability).
• Withdraw consent for marketing at any time.

8. SecurityWe implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. However, no system is 100% secure, and we cannot guarantee absolute security.
9. CookiesOur website uses cookies to enhance your browsing experience, analyse traffic, and enable certain features. You can control cookie preferences in your browser settings. For more details, see our Cookie Policy.
10. Third-Party LinksOur website may contain links to third-party websites. We are not responsible for the privacy practices of such websites and encourage you to review their privacy policies.
11. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.